Big Thought is a Dallas non-profit dedicated to providing arts learning experiences for children. Dallas City of Learning is a citywide initiative to ensure all students have access to high quality summer learning programs that stem summer learning loss. The breakthrough program has something for every young person’s interests: robotics, writing, dancing, and more. The hands-on approach makes learning engaging and fun. We created a whimsical campaign that found a home on transit boards and at bus shelters.